Welcome to the Zoha Memari blog!


I am Zoha Memari, founder and writer of, a fashion/lifestyle blog based in Washington DC. I am also a YouTuber, a published fashion writer, and an influencer. My mission is to inspire women to always strive high, be the best version of themselves, and to know that hard work and dedication can turn dreams into reality. I also provide fashion and styling tips to looking like a million bucks without breaking the bank!
I started this blog in July 2012 when I was working in the engineering industry. I needed an outlet to express my love for the fashion industry, and thus (previously poshtoganache) was born. At the time, I knew nothing about blogging, but I was head over heels (no pun intended) in love, and consumed myself with it.
I overcame many obstacles to create my blog and to follow my dreams. Today I am fortunate to be among a phenomenal community of bloggers and influencers who are queens and chasing their dreams. I’ve had the pleasure of collaborating with numerous brands, and continue to do so. I have published articles in several fashion magazines. And I have made my way into runway modeling.
My blog started in Philadelphia where I lived for a few years before heading to San Francisco, and now back in the East Coast in beautiful DC. The blog serves as a source for women to be inspired by my story, so they too can accomplish extraordinary feats.  I feel blessed and incredibly grateful to wake up every day living the life I always imagined for myself. I hope you take some time to visit my website!
XO, Zoha
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  1. impresswhenyoudress1 October 8, 2012 / 7:46 pm

    Love this blog .. linking cupcakes and fashion = genius! Two amazing reasons to read this blog 😀 And thank you for following my blog 🙂

    • poshtoganache October 8, 2012 / 7:54 pm

      thank you so much for the kind words and for following my blog! i really love your blog…the layout and content is so edgy, and i really like the Designer Look of the Week 🙂

      • impresswhenyoudress1 October 8, 2012 / 7:56 pm

        Thank you 😀

  2. ucuento88 November 6, 2012 / 9:28 am

    you have a yummilicious blog there 🙂

    • poshtoganache November 6, 2012 / 2:25 pm

      thanks girl!!! and I love your blog…and the Coffee Love section is the cherry on top! 😀

      • ucuento88 November 7, 2012 / 6:29 am

        oh thank u so much ,just started bloggin , trying to get where I want to, but thanks a lot 🙂

  3. dannadesigns November 20, 2012 / 5:04 pm

    Thanks for following my blog. I love yours and you have a new follower!

    • poshtoganache November 21, 2012 / 6:12 pm

      thanks and I love your blog too…looking forward to more posts!

  4. simply Jyune December 9, 2012 / 1:43 pm

    Thanks for the follow, awesome blog……love the cupcake sprinkle as one always needs pastry! Following you now.
    Simply Jyune

    • poshtoganache December 9, 2012 / 7:29 pm

      thank you so much! I really love your style, and I know as a fellow professional the challenge in looking fashionable and work-appropriate, and you do it impeccably 🙂

  5. simply Jyune December 9, 2012 / 7:39 pm

    Thanks for the feedback, much appreciated!
    Simply Jyune

  6. bowtalks January 23, 2013 / 8:38 am

    Hi, I have always loved your blog you have the greatest cupcake updates in the world, I have made a new blog and hope you can come and check along 🙂 I was earlier Ucuento , now I am Bowtalks –

    • poshtoganache February 8, 2013 / 11:55 pm

      Hi girl! I’m loving the new blog, well done 😀 looking forward to more posts!

  7. Rob August 7, 2014 / 4:19 pm

    Now let’s go ahead and make this! You know how to find me. 🙂

    • poshtoganache August 17, 2014 / 12:32 pm

      haha I’ll definitely have to