Welcome to the Zoha Memari blog!


I am Zoha Memari, founder and writer of, a fashion/lifestyle blog based in San Francisco. I am also a YouTuber, a published fashion writer, and a model. My mission is to inspire women to always strive high, be the best version of themselves, and to know that hard work and dedication can turn dreams into reality.
I started this blog in July 2012 when I was working in the engineering industry. I needed an outlet to express my love for the fashion industry, and thus (previously poshtoganache) was born. At the time, I knew nothing about blogging, but I was head over heels (no pun intended) in love, and consumed myself with it.
I overcame many obstacles to create my blog and to follow my dreams. Today I am fortunate to be among a phenomenal community of bloggers and influencers who are queens and chasing their dreams. I’ve had the pleasure of collaborating with numerous brands, and continue to do so. I have published articles in several fashion magazines. And I have made my way into runway modeling.
My blog serves as a source for women to be inspired by my story, so they too can accomplish extraordinary feats.  I feel blessed and incredibly grateful to wake up every day living the life I always imagined for myself. I hope you take some time to visit my website!
XO, Zoha
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  1. impresswhenyoudress1 October 8, 2012 / 7:46 pm

    Love this blog .. linking cupcakes and fashion = genius! Two amazing reasons to read this blog 😀 And thank you for following my blog 🙂

    • poshtoganache October 8, 2012 / 7:54 pm

      thank you so much for the kind words and for following my blog! i really love your blog…the layout and content is so edgy, and i really like the Designer Look of the Week 🙂

      • impresswhenyoudress1 October 8, 2012 / 7:56 pm

        Thank you 😀

  2. ucuento88 November 6, 2012 / 9:28 am

    you have a yummilicious blog there 🙂

    • poshtoganache November 6, 2012 / 2:25 pm

      thanks girl!!! and I love your blog…and the Coffee Love section is the cherry on top! 😀

      • ucuento88 November 7, 2012 / 6:29 am

        oh thank u so much ,just started bloggin , trying to get where I want to, but thanks a lot 🙂

  3. dannadesigns November 20, 2012 / 5:04 pm

    Thanks for following my blog. I love yours and you have a new follower!

    • poshtoganache November 21, 2012 / 6:12 pm

      thanks and I love your blog too…looking forward to more posts!

  4. simply Jyune December 9, 2012 / 1:43 pm

    Thanks for the follow, awesome blog……love the cupcake sprinkle as one always needs pastry! Following you now.
    Simply Jyune

    • poshtoganache December 9, 2012 / 7:29 pm

      thank you so much! I really love your style, and I know as a fellow professional the challenge in looking fashionable and work-appropriate, and you do it impeccably 🙂

  5. simply Jyune December 9, 2012 / 7:39 pm

    Thanks for the feedback, much appreciated!
    Simply Jyune

  6. bowtalks January 23, 2013 / 8:38 am

    Hi, I have always loved your blog you have the greatest cupcake updates in the world, I have made a new blog and hope you can come and check along 🙂 I was earlier Ucuento , now I am Bowtalks –

    • poshtoganache February 8, 2013 / 11:55 pm

      Hi girl! I’m loving the new blog, well done 😀 looking forward to more posts!

  7. Rob August 7, 2014 / 4:19 pm

    Now let’s go ahead and make this! You know how to find me. 🙂

    • poshtoganache August 17, 2014 / 12:32 pm

      haha I’ll definitely have to